Hello my aesthetic specialist friend… are you sitting down?

Saying the future looks bright is an understatement! The current and projected numbers for Botox cosmetic are stunning! In fact, the neuromodulator (i.e. Botox Cosmetic) business is set to nearly double this decade! According to recent information from the Plastic Surgery Statistics Report, from 2018 to 2019 the neuromodulator market in the United States saw a year-over-year increase of 260,420 procedures! That’s a 5% gain for a total of 7,697,798 neuromodulator procedures in 2019! At an average price per procedure of $408 (an increase of $11 per procedure year-over-year) the total U.S. market value in 2019 was $3,143,028,825!! That represents a compounded annualized growth rate (CAGR) of 7.5% which means that the future for Botox Cosmetic looks very optimistic. Now the only question is how to make sure you and your practice are properly positioned to take maximum advantage of this opportunity?

With a future this bright, perhaps you should invest in a great pair of sunglasses with all the extra profit you’ll make when you partner with Neutron Agency LLC, the go-to marketing specialist in getting you more med spa customers!

Have you wondered what the driving factors are behind this mindboggling growth and why it should continue into the future? Here are four reasons why the next decade is set to continue to BOOM for med spas and how to position your business for it:

1. The Ideal Med Spa Demographic Continues Growing

Did you know that just one 14-year span of a particular age demographic accounts for 57% of the entire Botox Cosmetic market? Can you guess what age range this is? If you guessed from ages 40-54, you’d be right! This segment of the population is comprised of working mothers who are the most primed and ready for making themselves look more relaxed and perhaps appear younger as they use Botox Cosmetic to treat fine lines and wrinkles in the forehead, the “11” lines area as well as crow’s feet around the eyes. Why is this? In many instances, women, who comprise the vast majority of Botox Cosmetic patients, are interested in looking years younger because they like to look and feel youthful and vivacious. What better way than to have professionally administered Botox to get that “relaxed and refreshed” look!

Other reasons why professional women in the workforce like to use Botox Cosmetic is that they feel they are more able to compete against the younger generation in the workplace. Studies show that once older employees get laid off, they often face more challenging conditions to get re-hired. This simply means that, once laid off, it’s more difficult to get a job than their younger competitors. Any mature professional who brings decades more experience to the table would seem like an ideal hire, but subtle ageism is a factor.

Like it or not, an applicant’s appearance is an aspect when employers are considering them for the job and, though it can be tough to compete with younger candidates, Botox Cosmetic can make the difference between a dazzling versus a flat first impression. After all, for a potential employer, if it comes down to a younger candidate compared to a more mature professional with both more experience and a revitalized appearance, it can be the difference that makes the difference to land that job!

2. Every Woman Wants To Feel Beautiful At Every Age

Botox Cosmetic remains one of the fastest long-lasting ways to soften fine lines and wrinkles and it creates a peaceful, youthful appearance. Perhaps it is the closest thing there is to a magic potion to turn back the hands of time! Easily treating and eliminating fine lines and wrinkles that occur next to the eyes are the ideal selling point for targeting specific facial areas.

Even younger women are getting in on the Botox Cosmetic craze! Women in their 20s and 30s are going for “Baby Botox” by getting micro-injections of Botox in order to get the benefits of reduced signs of aging while avoiding the “frozen forehead” or overdone look that can actually distort appearances. Younger women who use Botox Cosmetic are taking preventative measures to prevent fine lines because they see that it can be more work to undo years of wrinkles and sagging skin later in life. Consider it getting a step ahead of the wrinkles! Millennials have a healthy skepticism of multi-step cleansers that can be harsh and have a drying effect on the skin. They also look to social media influencers when checking the latest trends in skin care.

Either way, each woman can decide for herself which style of appearance facilitated by Botox Cosmetic that she'd enjoy. Just like with hair, she can style it however she likes to feel beautiful at any age!

3. Botox Cosmetic Checks All The Boxes: Tried and True, Quick, Easy, Minimally Invasive, FDA Approved, Long-Lasting and Affordable!

In the hands of a trained Botox Cosmetic specialist, softening those prominent areas that come with age can happen quickly, easily, and with little to no down-time, meaning Botox customers can go back to the office the same day after their treatment. Since its FDA approval for cosmetic use in April 2002, Botox Cosmetic has been used by millions in cosmetic treatments and it's tried and true having been used consistently for nearly 20 years. As the first cosmetic drug ever approved by the FDA, it has a lot of safety data behind it! As well, it’s commonly recognized as the king of neuromodulators because it’s one of the few drugs that’s actually a household name.

Brand recognition along with a solid track record of safety and success makes Botox Cosmetic the perfect initial treatment for anyone seeking the services of a med spa, aesthetic nurse, dermatologist or plastic surgeon. Its widespread use has also allowed for economies of scale, which makes for an affordable price for everyone looking to quickly rejuvenate. Simply stated, Botox Cosmetic is a medication that is destined to boom because it fits its large and fast-growing target demographic perfectly with all the requisites to make its fans look years younger at a price they can afford! Neutron Agency LLC specializes in helping our clients dial in the perfect price to attract and fill your calendar with eager clients so your med spa can thrive!

4. Global Marketing Campaigns, Growing Regional Approvals and Increasing Availability Give Botox Cosmetic Worldwide Appeal

The world’s burgeoning middle class is looking to get med spa treatments and this trend is projected to increase at a sharply rising trajectory in the coming years! The global Botox Cosmetic market growth rate is scheduled to increase at a blistering 13.30% CAGR (Compound Annualized Growth Rate) as the world realizes they can afford and readily access this lasting and wrinkle relaxing minimally invasive procedure. Some studies estimate that the world’s growing population between the ages of 25-65 will be looking for minimally invasive treatments like Botox Cosmetic to look and feel younger and revitalized. The reason is that many who are considering looking younger don’t want to commit to going under the knife in a highly invasive plastic surgery and are therefore more open to our favorite minimally invasive procedure.

Add to this the success of bringing awareness to various highly targeted segments of the world’s population, Botox Cosmetic is scheduled to have a tremendous future. Trained aesthetic providers are essential to ensuring both effective and aesthetically pleasing outcomes for patients around the world. Specifically Asia is leading the global Botox Cosmetic market and is anticipated to have the fastest growth trajectory of any global region throughout the forecast through 2026. Combine rapidly developing economies with a taste for improved aesthetic appearance and we have all the ingredients for a global high-growth future for med spas!

How to Take Advantage of Med Spa's Magnificent Growth Trajectory

The current market trends for med spas are spectacular with a great growth profile going forward, both domestically and globally. It’s really a business model that is set up for success! That said, the question becomes how to make sure your aesthetic practice is primed to take advantage of this remarkable opportunity? Neutron Agency LLC, the go-to marketing agency for med spas specializes in getting more customers to your clinic to ensure a steady stream of revenue so you can focus on the core of your business… providing excellent customer service to your clients! After all, satisfied customers are the goal and you only make them one-at-a-time, so we'll handle the marketing while you focus on making raving fans from happy patients.

Let us get you a steady stream of new customers so you can enjoy the benefits of a proper marketing campaign to help your practice to grow! You can visit us at neutronagency.com or call us at (970) 638-8766 (that's (970) NEUTRON) to see how we can help your med spa book 20-50 new clients per month!